Forbes | Why Jaclyn Johnson Wants The Next Generation On Cap Tables, Not Just Guest Lists

Forbes | Why Jaclyn Johnson Wants The Next Gene...

The Carry featured in Forbes piece on Jaclyn Johnson's Cherub platform and investment thesis. Johnson opened the first "Private Room" on Cherub, giving her community the opportunity to invest alongside...

Forbes | Why Jaclyn Johnson Wants The Next Gene...

The Carry featured in Forbes piece on Jaclyn Johnson's Cherub platform and investment thesis. Johnson opened the first "Private Room" on Cherub, giving her community the opportunity to invest alongside...

GeekWire | Seattle Startup Radar

GeekWire | Seattle Startup Radar

Featured in GeekWire's Startup Radar: The Carry profiled as one of six leading Seattle-area startups. The strength training company is shipping pre-orders to customers this spring, priced at $299, and...

GeekWire | Seattle Startup Radar

Featured in GeekWire's Startup Radar: The Carry profiled as one of six leading Seattle-area startups. The strength training company is shipping pre-orders to customers this spring, priced at $299, and...

The Carry in Athletech News Startups to Watch

Athletech News | Startups to Watch 2025/2026

The Carry named to Athletech News's "Startups To Watch 2025-26" list—one of approximately 60 startups selected across fitness tech, equipment, wellness, and longevity. The brand has built a community of...

Athletech News | Startups to Watch 2025/2026

The Carry named to Athletech News's "Startups To Watch 2025-26" list—one of approximately 60 startups selected across fitness tech, equipment, wellness, and longevity. The brand has built a community of...

Time | How Toned Arms Became a Status Symbol—And an Impossible Standard

Time | How Toned Arms Became a Status Symbol—An...

Women's participation in weight training is up to 14% in 2024—and brands like The Carry are designing sleeker weighted gear built for their frames. How toned arms became the new...

Time | How Toned Arms Became a Status Symbol—An...

Women's participation in weight training is up to 14% in 2024—and brands like The Carry are designing sleeker weighted gear built for their frames. How toned arms became the new...

FittInsider | Women, Gyms Fuel Rucking’s Continued Rise

FittInsider | Women, Gyms Fuel Rucking’s Contin...

Weighted vests are up 50% YoY. The Carry is leading the charge—engineered specifically for women's bodies and built for the longevity shift that's reshaping fitness.

FittInsider | Women, Gyms Fuel Rucking’s Contin...

Weighted vests are up 50% YoY. The Carry is leading the charge—engineered specifically for women's bodies and built for the longevity shift that's reshaping fitness.