The Carry is a premium women's strength and longevity brand redefining weighted movement through beautifully designed weighted vests, modular weights, and community experiences.

Press inquiries: hello@thecarry.co

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Coverage began December 2024, shortly after we formed our company. The stories have been flowing ever since—features in TIME, Seattle Magazine, Athletech News, and beyond.

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About The Carry

The Carry is a premium women’s strength and longevity brand redefining weighted movement through fitness, function and style. Its flagship weighted vest is thoughtfully designed for the female body, with a bust-friendly fit, modular weight system, machine-washable construction and elevated aesthetic made for movement and everyday life. Beyond the product, The Carry is building a community around strength through in-person experiences, partnerships and digital programming—all with a mission to help women get stronger and age powerfully.

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Meet The Founders

Esther stepped into The Carry while navigating perimenopause and reclaiming her health. Cortney found it in the wake of postpartum, rebuilding from the inside out. We met through our eldest children—bonded over shared experiences, a passion to make a difference, and the product we couldn't find anywhere. So we built it ourselves.

  • Esther Sedgwick, CEO

    Former Microsoft leader. Athlete. Women's health advocate. Mom.

    Esther spent 10 years at Microsoft launching hardware products including Windows Phone, Xbox, Microsoft Band, and Surface PCs, and later served as a Marketing & GTM executive at two Seattle-based startups. A lifelong athlete and mom, her journey to The Carry began during a health sabbatical, when a deep dive into women's hormone health and longevity sparked a desire to build something better for women. She's also the creator of Mad Alice, a Substack exploring women's hormone health, and today is building The Carry to help women prioritize strength and age powerfully.

  • Cortney Bigelow, CBO

    Brand and community builder. Creator. Wellness enthusiast. Boy mom.

    Cortney's career spans retail, tech, fashion, content and photography, including founding Seattle-based lifestyle platform The Grey Edit and women-focused photography studio The Grey Edit Photo. A longtime wellness enthusiast and community builder, her journey to The Carry grew from a desire to make strength feel more approachable and integrated into real life. Today, she brings her experience in brand building, storytelling and understanding what women want to grow The Carry beyond a product—building a community and lifestyle and weighted movement and getting stronger.

Key Stats

Four patents pending on innovative design

25k community across digital channels

Sales in all 50 US states, plus Canada

10+ community activations complete with 10+ more in the queue

Press Assets

Everything you need to cover The Carry: product photography, lifestyle imagery, founder headshots, brand logos, and b-roll footage. All organized and ready to download.

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