Athletech News | Weighted Vests Are Being Redesigned for Women—How The Carry Is Shaping a New Era of Fitness
Athletech News deep-dive on how The Carry is reshaping the weighted vest category for women. Search volumes for 'weighted vest' on Amazon increased 285% in the last year, with six of the top 10 search terms including the word 'woman.' The Carry founders discuss the gaps in existing products, their female-first design approach, and early traction: 13K online community and 100 vests sold in the first 5 minutes of preorders.
Athletech News deep-dive on how The Carry is reshaping the weighted vest category for women. Search volumes for 'weighted vest' on Amazon increased 285% in the last year, with six of the top 10 search terms including the word 'woman.' The Carry founders discuss the gaps in existing products, their female-first design approach, and early traction: 13K online community and 100 vests sold in the first 5 minutes of preorders.