There’s a moment in every woman’s wellness journey where she realizes she’s carried so much for everyone else, and maybe now, it’s time to care for herself. That moment inspired The Carry.
Weighted vests have been around for years, but rarely have they considered the female form. The premium ones borrow from military gear—metal plates across your chest, bulky, and borderline intimidating. The trending budget-friendly options influencers push? Often made with toxic materials filled with iron sand that stains your clothes—a total mismatch for what women actually want to wear. We found ourselves constantly annoyed with pulling weight over our head, feeling smooshed and having to deal with intense chemical smells.
And It wasn’t just us. Our community echoed the same frustrations… “I can’t find a vest that fits larger busts”… “The sand weights leaked”… “My current vest smells toxic”… “I’d love the ability to adjust weights/remove or add more”.
We knew we could do better, so we set out to reimagine what a weighted vest could be: functional, beautiful, comfortable and built to help women age powerfully. The Carry Vest is the weighted vest you actually want to wear—and one you can feel confident in, season after season.
From Frustration to Innovation
We started by testing every vest we could get our hands on, and listened closely to the hundreds of survey responses we received. You asked for a vest that moved with you—not against you.
In our first prototypes, we nailed the shape and overall comfort—but quickly realized we needed a more secure weight system. We took inspiration from baby carriers to get the shoulder support right. We heard from our warm-climate customers that breathability was key. We included more storage—because every walk needs room for keys, snacks, and a phone. We considered and tested many fabrics. We kept the branding subtle, and the design elevated.
Every detail was chosen to make you feel like the vest was designed for you. Because it was.
Our Design Philosophy: Comfort, Beauty & Function
We set out to deliver a sleek, elevated long-term partner in your strength journey. One that looks good, feels good, and meets you exactly where you are—from your first weighted walk to your strongest, most powerful gym sesh. She’s stylish, but she means business.
We leaned into aesthetics because we know how deeply women connect with what they wear. That connection is powerful—it builds trust, it builds a ritual, it builds consistency.
You might’ve dated around with other vests, and that’s totally okay. But here at The Carry, we’re confident we’re the one you’ve been looking for all along.
Comfort: Made for Your Body
Every inch of The Carry Vest was engineered for the female form. Comfort is built into every stitch:
- A cropped length that won’t dig into your torso
- “S-curve” front straps that won’t suffocate your chest
- Bust-friendly contouring that shapes instead of compresses
- An expandable fit with room for all sizes of ta-tas
- Extra-padded shoulders to alleviate feeling the weight
- Designed to support a woman’s center of gravity for better posture and balance
Because when something fits right, you want to reach for it again and again. And that consistent use is what will help you build strong bones and lean muscle.
Style & Aesthetics: Elevated, Minimal, Unapologetically You
We designed The Carry to pair beautifully with your favorite set—no matter the brand. Inspired by natural textures—nods to ripples in sand, fluted tile, and sculptural concrete:
- A form meets function silhouette
- Clean, sculpted design with a high-end feel
- Branding that blends in, not shouts out
Whether you're picking up coffee, running errands, or headed to a workout class, this is a vest you’ll feel proud to wear (without giving SWAT team vibes).
Versatility: Features You’ll Actually Use
This vest is designed to be your constant companion, season after season. One day you might be carrying 10 pounds, another day 20. Our patent-pending modular FlexCore™ system makes that flexibility simple:
Modularity & Adjustability
- Modular 0.5 lb powder-coated weight bars so you can adjust how much and where you carry it
- Flexible rubber racks that snap securely into anchors
- A sliding front bungee cinch system for custom fit
Storage & Breathability
- Front stash pockets for keys, cards, gloss and phone
- A larger rear pocket for a water pouch, a light jacket, or snacks
- Soft, breathable mesh lining to keep air flowing
Washability & Durability
- High-performance fabrics including ballistic nylon for stretch, softness, and strength
- Spot-cleaning for everyday messes
- Shell designed to handle an occasional machine wash
Built for real life. Designed for real women.
The Future Vision: More Ways to Carry
We think of The Carry as the next Stanley Cup, but for strength. Your go-to accessory, evolving with you as you grow stronger.
We’re launching in black (and shortly after, cream)—but the future includes seasonal color drops and collabs with brands you love: think Vuori softness, Varley print, or a matching Alo seasonal color. Imagine a warmer shell for winter, or a breezy mesh vest for sweaty HIIT workouts. Even a designer collab like On x Loewe... just ideating the possibilities ;).
We’re launching with our Beta Bundle—a way to deliver quickly to those eager to carry while we gather feedback and evolve. This first edition is built for community co-creation, and it’s just the beginning. We can’t wait to hear your thoughts.
The Movement: Who It's For
We built The Carry for women like us—Millennial and Xennial women, navigating perimenopause, motherhood, careers, hormone shifts, the big “what’s next?” moments. You’re wellness reclaimers. You’ve carried so much, for so long.
But it goes beyond that. This is a brand for all women. The TikTok twenty-somethings chasing aesthetic, wellness and sustainability. The midlife powerhouses prioritizing strength and longevity. The longevity queens aging independently—with grit grace.
Our mission is to build the next generation of strong-ass grannies. To help women age powerfully, one weighted step at a time. We’re creating a coveted accessory that says, “I’m stepping into my power.” The Carry is more than gear—it’s a badge of strength.
Ready to Carry?
Preorders are coming soon—and the movement is just getting started. You already know how to walk the walk. Now it’s time to Carry.