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      <image:title>Designing The Carry: The Weighted Vest Women Actually Want to Wear</image:title>
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    <loc>https://thecarry.co/blogs/blog/she-rucks-101-a-womans-guide-to-weighted-walks</loc>
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      <image:title>She Rucks 101: A Woman’s Guide to Weighted Walks</image:title>
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      <image:title>The Best Weighted Vest for Women?</image:title>
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    <loc>https://thecarry.co/blogs/blog/q-a-with-our-medical-advisor-dr-stephanie-estima</loc>
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      <image:title>Q&amp;A with Dr. Stephanie Estima</image:title>
      <image:caption>Dr. Stephanie Estima is the first medical advisor to The Carry—premium weighted vests for women</image:caption>
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    <loc>https://thecarry.co/blogs/news-media/the-secret-life-of-podcast-taking-control-of-our-bodies-getting-stronger-perimenopause-and-the-importance-of-carrying-weight-with-cortney-bigelow-and-esther-sedgwick</loc>
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      <image:title>The Secret Life Of | Taking Control of Our Bodies, Getting Stronger, Perimenopause and the Importance of CARRY(ing) Weight with Cortney Bigelow and Esther Sedgwick</image:title>
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    <loc>https://thecarry.co/blogs/news-media/fittinsider-esther-sedgwick-ceo-of-carry</loc>
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      <image:title>FittInsider | Esther Sedgwick, CEO of Carry</image:title>
      <image:caption>esther sedgwick ceo of the carry</image:caption>
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    <loc>https://thecarry.co/blogs/news-media/wellworthy-inside-esther-sedgwick-s-health-stack</loc>
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      <image:title>Wellworthy | Inside Esther Sedgwick’s Health Stack</image:title>
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    <loc>https://thecarry.co/blogs/news-media/the-midst-ruck-this-way-what-are-the-best-weighted-vests-for-women</loc>
    <lastmod>2026-06-11T10:00:29-07:00</lastmod>
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      <image:title>The Midst | Ruck this way: What are the best weighted vests for women?</image:title>
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    <loc>https://thecarry.co/blogs/news-media/press-release-the-carry-launches-first-weighted-vest-designed-specifically-for-women</loc>
    <lastmod>2026-06-11T10:04:55-07:00</lastmod>
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      <image:title>FittInsider | The Carry Launches First Weighted Vest Designed Specifically for Women</image:title>
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    <loc>https://thecarry.co/blogs/blog/the-problem-with-iron-sand-and-neoprene-and-why-the-carry-is-the-premium-weighted-vest-for-women</loc>
    <lastmod>2026-06-08T10:48:36-07:00</lastmod>
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      <image:title>The Problem with Iron Sand and Neoprene—And Why The Carry is the Premium Weighted Vest for Women</image:title>
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    <loc>https://thecarry.co/blogs/news-media/the-carry-co-founders-created-the-best-weighted-vest-for-women</loc>
    <lastmod>2026-06-11T09:35:21-07:00</lastmod>
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      <image:title>The Midst | The Carry Co-founders Created the Best Weighted Vest for Women</image:title>
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    <loc>https://thecarry.co/blogs/news-media/the-midst-webinar-building-a-womens-health-wellness-business</loc>
    <lastmod>2026-06-11T09:16:51-07:00</lastmod>
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      <image:title>The Midst | Webinar: Building a Women&apos;s Health &amp; Wellness Business</image:title>
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    <loc>https://thecarry.co/blogs/blog/the-science-backed-benefits-of-getting-outside-and-walking-with-weight</loc>
    <lastmod>2026-10-05T23:41:19-07:00</lastmod>
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      <image:title>The Science-Backed Benefits of Getting Outside (and Walking with Weight)</image:title>
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    <loc>https://thecarry.co/blogs/blog/your-bones-peak-by-30-heres-what-that-actually-means</loc>
    <lastmod>2026-10-05T23:41:42-07:00</lastmod>
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      <image:title>Your Bones Peak By 30. Here&apos;s What That Actually Means.</image:title>
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  <url>
    <loc>https://thecarry.co/blogs/blog/what-is-rucking-benefits-for-women</loc>
    <lastmod>2026-06-08T10:48:53-07:00</lastmod>
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      <image:title>What Is Rucking? (And Why It Might Be the Most Underrated Thing You Can Do for Your Body)</image:title>
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    <loc>https://thecarry.co/blogs/news-media/the-carry-featured-in-fitt-insider-rucking-trends-2025</loc>
    <lastmod>2026-06-11T09:58:47-07:00</lastmod>
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      <image:title>FittInsider | Women, Gyms Fuel Rucking’s Continued Rise</image:title>
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  <url>
    <loc>https://thecarry.co/blogs/news-media/time-how-toned-arms-became-a-status-symbol-and-an-impossible-standard</loc>
    <lastmod>2026-06-11T09:17:09-07:00</lastmod>
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      <image:title>Time | How Toned Arms Became a Status Symbol—And an Impossible Standard</image:title>
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    <loc>https://thecarry.co/blogs/news-media/local-lens-seattle-rucking-fun-with-the-carry</loc>
    <lastmod>2026-06-11T08:39:17-07:00</lastmod>
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      <image:title>Local Lens Seattle | &apos;Rucking&apos; fun with The Carry!</image:title>
      <image:caption>Local Lens Seattle | Rucking Fun with The Carry</image:caption>
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    <loc>https://thecarry.co/blogs/news-media/danimas-can-a-weighted-vest-boost-your-daily-workout</loc>
    <lastmod>2026-06-11T09:16:25-07:00</lastmod>
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      <image:title>Danimas | Can a Weighted Vest Boost Your Daily Workout?</image:title>
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    <loc>https://thecarry.co/blogs/news-media/sofreshnsogreen-follicular-ovulatory-phase-gift-guide-for-healthy-hormones</loc>
    <lastmod>2026-06-11T08:49:15-07:00</lastmod>
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      <image:title>SoFreshNSoGreen | Follicular + Ovulatory Phase Gift Guide For Healthy Hormones</image:title>
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    <loc>https://thecarry.co/blogs/news-media/the-midst-products-for-women-made-by-women</loc>
    <lastmod>2026-06-11T08:51:03-07:00</lastmod>
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      <image:title>The Midst | Products for women, made by women</image:title>
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    <loc>https://thecarry.co/blogs/news-media/wellworthy-wellness-gifts-2025-a-curated-guide-for-every-person-on-your-list</loc>
    <lastmod>2026-06-11T08:53:40-07:00</lastmod>
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      <image:title>Wellworthy | Wellness gifts 2025: a curated guide for every person on your list</image:title>
      <image:caption>The Carry Weighted Vest for Women in Wellworthy Gift Guide</image:caption>
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    <loc>https://thecarry.co/blogs/news-media/athletech-news-startups-to-watch-2025-2026</loc>
    <lastmod>2026-06-11T08:56:41-07:00</lastmod>
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      <image:title>Athletech News | Startups to Watch 2025/2026</image:title>
      <image:caption>The Carry in Athletech News Startups to Watch</image:caption>
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    <loc>https://thecarry.co/blogs/news-media/athletech-news-weighted-vests-are-being-redesigned-for-women-how-the-carry-is-shaping-a-new-era-of-fitness</loc>
    <lastmod>2026-06-11T09:58:11-07:00</lastmod>
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      <image:title>Athletech News | Weighted Vests Are Being Redesigned for Women—How The Carry Is Shaping a New Era of Fitness</image:title>
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    <loc>https://thecarry.co/blogs/news-media/the-strategist-the-weighted-vests-i-wear-for-walks-push-ups-and-runs</loc>
    <lastmod>2026-06-11T09:05:26-07:00</lastmod>
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      <image:title>The Strategist | The Weighted Vests I Wear for Walks, Push-ups, and Runs</image:title>
      <image:caption>the carry weighted vest mention in the strategist—best weighted vests</image:caption>
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    <loc>https://thecarry.co/blogs/news-media/geekwire-seattle-startup-radar</loc>
    <lastmod>2026-06-11T09:07:38-07:00</lastmod>
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      <image:title>GeekWire | Seattle Startup Radar</image:title>
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    <loc>https://thecarry.co/blogs/news-media/forbes-why-jaclyn-johnson-wants-the-next-generation-on-cap-tables-not-just-guest-lists</loc>
    <lastmod>2026-06-11T10:10:58-07:00</lastmod>
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      <image:title>Forbes | Why Jaclyn Johnson Wants The Next Generation On Cap Tables, Not Just Guest Lists</image:title>
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    <loc>https://thecarry.co/blogs/news-media/seattle-magazine-seattle-founders-rethink-the-weighted-vest</loc>
    <lastmod>2026-06-11T09:13:39-07:00</lastmod>
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      <image:title>Seattle Magazine | Seattle Founders Rethink the Weighted Vest</image:title>
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  <url>
    <loc>https://thecarry.co/blogs/news-media/formidable-vested-interests-women-play-a-weighting-game-to-build-strength</loc>
    <lastmod>2026-09-10T08:50:10-07:00</lastmod>
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      <image:title>Formidable | Vested interests: Women play a weighting game to build strength</image:title>
      <image:caption>The Carry Weighted Vest for Women Co-founder Cortney Bigelow in cream color</image:caption>
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  <url>
    <loc>https://thecarry.co/blogs/news-media/access-hollywood-the-carry-on-access-daily-with-kit-hoover</loc>
    <lastmod>2026-09-10T08:53:45-07:00</lastmod>
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      <image:title>Access Hollywood | The Carry on Access Daily with Kit Hoover</image:title>
      <image:caption>The Carry Weighted Vest on Access Daily with Kit Hoover</image:caption>
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  <url>
    <loc>https://thecarry.co/blogs/blog/how-to-choose-a-weighted-vest-6-things-to-look-for</loc>
    <lastmod>2026-09-16T11:10:28-07:00</lastmod>
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      <image:title>How to Choose a Weighted Vest: 6 Things to Look For</image:title>
      <image:caption>athletic women moving in a modern, premium, stylish weighted vest from The Carry</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thecarry.co/blogs/blog/what-can-you-do-with-a-weighted-vest</loc>
    <lastmod>2026-10-05T23:40:21-07:00</lastmod>
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      <image:title>What Can You Do With a Weighted Vest? 10 Ways to Put Yours to Work</image:title>
      <image:caption>The Carry Weighted Vest used for more than walking—dynamic workouts for strength training like incline pushups on plyo box</image:caption>
    </image:image>
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